Recent Projects

Brand Strategy: Content Creation: Social Media Management

As the founder and creative lead of Lockett Lash Studio, I've built and managed the studio's digital presence across multiple platforms. I created and maintained branded content for Instagram, Facebook, and TikTok, producing original photos, videos, reels, promotional graphics, and captions that showcase services, client transformations, studio culture, and lash products. I developed marketing strategies for events, product launches, trainings, and seasonal campaigns, using a mix of organic content and community partnerships to drive engagement. 

In addition to growing the brand's online following, I designed and maintain the studio website including the blog, developed custom email marketing campaigns, and led visual branding efforts from logos to in-store signage. My work has helped Lockett Lash Studio become a trusted beauty destination with having serviced over 2,200 clients, a full-team of independent licensees, and multiple successful in-house and online lash education programs. 

Toledo, Oh

Brand Launch: Content Creation: Social Media Management

I led the digital launch of Toast and Tap, a restaurant and lounge in downtown Toledo, by creating the brand's official Instagram and Facebook profiles from the ground up. This included establishing the visual identity, setting up business pages, and developing a content strategy tailored to engage the local audience. I produced all creative content - photos, videos, captions, and event promotions - and scheduled posts to align with the brand's tone and key offerings. My work supported a successful business startup, drove local awareness, and helped establish Toast and Tap as a go-to weekend destination. 

Downtown Toledo, Oh

Brand Growth: Content Creation: Social Media Management

I created and launched the official Facebook and Instagram pages for Magic Moments Academy, a child care and early learning center in Toledo, Oh. I managed the academy's digital presence by designing and scheduling engaging content that highlighted daily activities, themed events, and curriculum updates. My content strategy was tailored to connect with parents and guardians , using photos, captions, and educational messaging to reflect the academy's nurturing environment. Through consistent posting and storytelling, I increased community awareness, strengthened parent engagement, and supported enrollment growth.

Toledo, Oh